Paul Trianosky

Sustainable Forestry Initiative


As Chief Conservation Officer, Paul provides leadership for SFI’s conservation programs, principal liaison with conservation organizations, and guidance toward the development of standards and programs that ensure the attainment of conservation objectives. He works to maintain partnerships, grow the network of conservation organizations involved in the SFI Program, and to ensure relevance of SFI’s work in promoting sustainable supply chains and responsible sourcing. Paul oversees SFI’s Conservation Impact initiative and its Conservation and Community Partnerships Grant Program. He monitors conservation research developments and advancements in sustainable forestry to identify opportunities to further the SFI Program and activities of SFI Program Participants. Paul brings nearly 30 years of experience in forestry, non-profit management, forest certification, collaborative partnerships, and landscape-scale conservation. Before joining SFI, Paul was Director of Southern Forest Conservation for the American Forest Foundation. Prior to AFF, Paul held numerous positions with The Nature Conservancy for almost 20 years, including roles in executive management, and nearly 10 years directing forest conservation strategies in the southeastern United States. Paul has a B.S. in Forest Resource Management from Virginia Tech, and a Masters of Environmental Management from Duke University.