SPC Advance 2017

Sustainable Packaging Coalition members gathered in Pittsburgh for presentations, workshops, and tours that advanced the conversation on sustainable packaging

Oct 17, 2017 - Oct 18, 2017 Omni William Penn Hotel, Pittsburgh PA

Program

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Oct 17th
7:15 am - 3:30 pm ET

Registration

Omni William Penn Hotel
Oct 17th
7:30 am - 3:30 pm ET

Joint SPC & APR Breakfast

Urban Room

Speakers

Steve Alexander

Association of Plastic Recyclers

Oct 17th
8:00 am - 11:00 am ET

Composters and Packaging Producers: Symbiotic Manufacturers

Allegheny Room

Speakers

Charlotte Dreizen

Sustainable Packaging Coalition

Susan Thoman

Compost Manufacturing Alliance

Carla Castagnero

AgRecycle, Inc.

Successful Collaboration for Front of House Food Waste Collection Programs – Speed Dating Workshop

Every stakeholder in the composting supply chain has a particular perspective on where efficiencies can be made in the composting supply chain and the best places to leverage compostable packaging and food serviceware. Let’s apply design thinking to the composting and compostable packaging relationship and speed date through different scenarios to problem solve.

Composters and Packaging Producers: Symbiotic Manufacturers 

While both compostable packaging producers and composters are manufacturers in the same supply chain, compostable packaging manufacturers are particularly dependent on the operations and existence of compost manufacturers. Despite this significant reliance, the challenges that each manufacturer faces are often discussed in isolation. A panel of stakeholders from both manufacturing sectors unpack the opportunities that the industry can gain from deep collaboration and forging a circular economy.

Oct 17th
8:30 am - 3:50 pm ET

Tours

Pittsburgh, PA

(departing promptly on time from Omni William Penn, Grant St Entrance)

Tours are exclusively for SPC Advance attendees. 

Learn more about the tours here. Attendees may choose one tour option. Not sure if you are signed up for a tour or wish to change tours? Email spcinfo@greenblue.org.

Oct 17th
9:00 am - 10:30 am ET

Designing improved packaging to achieve company goals

Monongahela

Speakers

Brent Heist

Procter & Gamble

In this workshop we will cover how design decisions can be aligned, and facilitated through sustainability assessment. We will conduct a live comparative analysis using EcoImpact’s screening LCA solution (COMPASS) to evaluate design alternatives.

We will discuss how to incorporate many broad sustainability considerations into your decision-making process by using ecoscoring. From there, we will evaluate the designs and discuss how to identify the option that aligns most with your company’s sustainability and strategic goals.

Procter and Gamble will present how they use environmental assessments to design better packages that meet their sustainability goals.

Oct 17th
11:00 am - 12:00 pm ET

SPC Industry Leadership Committee Meeting – Cold Chain Packaging

Allegheny Room

Speakers

Adam Gendell

Sustainable Packaging Coalition

In this working session, the SPC’s Industry Leadership Committee on Cold Chain Packaging will continue its work towards creating a comprehensive guidance resource aimed at informing packaging decisions related to sustainability for the medical and meal kit industries.

Open to all SPC members, you don’t have to have attended prior Industry Leadership Committee meetings.

Oct 17th
11:00 am - 12:00 pm ET

SPC Industry Leadership Committee – End Markets for Recycled Materials

Conference Center B

Speakers

Dylan de Thomas

The Recycling Partnership

This session with be a kickoff meeting of the End Market Industry Leadership Committee. This committee was created for SPC members to work together to identify ways to create demand pull for markets that are experiencing more supply than demand or materials that are not recycled today.
Any SPC member interested in learning more about this ILC is welcome to join us.
Oct 17th
12:00 pm - 1:00 pm ET

Joint SPC & APR Lunch

Urban Room
Oct 17th
1:00 pm - 3:00 pm ET

Disney SmartPackaging Initiative Workshop

Conference Center A

Speakers

Christian Del Maestro

Disney Consumer Products

Join for this interactive workshop to learn how to integrate sustainable packaging principles in the design process and how this workshop model can be replicated in any business.  The first half of the workshop will explore Disney’s SmartPackaging Initiative with an overview of sustainable packaging principles, highlights from the design tool and case study examples.  The second half of the workshop will be a hands-on design challenge where teams will create packaging concepts that integrate SmartPackaging Principles, optimize efficiency and enhance brand storytelling.

Oct 17th
1:00 pm - 2:30 pm ET

Sustainable Packaging in the Real World

Conference Center B

Speakers

Dylan de Thomas

The Recycling Partnership

What is the job we hire packaging to do? To protect the package? To be sustainable? How do brands integrate sustainability goals into products? How does a local government handle recovery of new and innovative packaging types?

In this interactive workshop hosted by ASTRX, a collaboration of The Recycling Partnership and Sustainable Packaging Coalition, you will learn how brands and recyclers balance sustainability with innovation. Participants will have an opportunity to experience what a good package should look like and to consider for themselves the challenges in designing the ideal sustainable package.

Oct 17th
1:00 pm - 1:30 pm ET

Brand Owner and Family Forest Owner Partnerships for Sustainability Outcomes

Frick Room

Speakers

Tom Pollock

Sustainable Packaging Coalition

Sarah Crow

American Forest Foundation

Many family woodland owners understand their critical roles in providing the wood, habitat and clean water Americans count on. Many Brand Owners, as well, view their engagement with the forest products supply chain an opportunity to fight climate change, support biodiversity, and protect clean air and water. Bringing family woodland owners together with Brand Owners is a huge opportunity for real impact on the sustainability outcomes both groups value most. Hear more about some of the project American Forest Foundation is engaged in to create on-the-ground impacts bring woodland owners and Brand owners together.

Oct 17th
1:30 pm - 4:30 pm ET

EcoImpact Zone

Franklin & Greene

Speakers

SPC Advance attendees have an exclusive opportunity to explore industry-leading sustainable design tools (including COMPASS). Bring your questions, curiosity, and even your own package designs to model. If you’ve ever wanted to know anything about environmental assessment, the EcoImpact platform, or how the COMPASS tool continues to evolve. This is your chance — Stop by the EcoImpact Zone.

Hot button issues have been identified and 30 minute engagement sessions have been structured to provide as much value as possible. Each attendee that signs up for a session will have the opportunity to have their package analyzed on the EcoImpact platform and will be presented with the results in a post conference follow-up.

Oct 17th
1:30 pm - 2:00 pm ET

Forest Certification: What is it and What Does it Mean to Me?

Frick Room

Speakers

Chad Leatherwood

Evergreen Packaging

The next time you’re in the store, take a closer look at your paper grocery bag, magazine, packaged goods box, envelope, copy paper, juice carton, and toilet paper. There’s a good chance that you’ll find a forestry certification logo. But, do you know what it all means to you? This presentation will provide participants with a basic understanding of how Forestry Certification works and the processes involved in utilizing certified fiber-based products. We will also discuss how fiber certification can be used to meet supply chain assurance and sustainability goals for responsibly sourced products. Specific examples will be given on assurance, traceability, legal procurement, and social and environmental responsibility.

Oct 17th
2:00 pm - 2:30 pm ET

Paper Packaging Innovation

Frick Room

Speakers

Laura Thompson

Sustainable Packaging Coalition

In this workshop we will start with an overview of the key environmental issues facing the paper industry today; Responsible Consumption, Recycled v. Virgin; Paper Packaging Design for end of life. Innovations in Paper Packaging will be the second part of the workshop, when papermakers will share their innovations.

Oct 17th
2:30 pm - 2:45 pm ET

Packaging with the Environment in Mind: Foopak Bio Natura Cup

Frick Room

Speakers

Eda Englund

Asia Pulp & Paper

Sustainability is more important to consumers than it has ever been. In fact, according to new research from Asia Pulp & Paper Group (APP), 50 percent of consumers say sustainability of paper-based packaging is more important today than it was five years ago. And when it comes to food packaging specifically, biodegradable food packaging attributes are viewed just as important as recyclability and overall sustainability. Within the food industry, many packaging items require a barrier coating that can make recycling a challenge. This beckons the need for brands to offer alternative sustainable choices for consumers – and thanks to advances in technology, biodegradable packaging is one solution.

In this presentation, APP will provide an overview of the environmental issues facing the paper industry today in addition to a discussion on: Responsible consumption; Recycled and virgin paper use and Paper packaging design for end of life.

Oct 17th
2:45 pm - 3:00 pm ET

Challenging Conventional Packaging For a Sustainable Future

Frick Room

Speakers

Gary Robinson

BillerudKorsnäs

Think Venn Diagrams – You have the world of plastics on one side, you have the world of paper on the other.  What happens when you have a natural, renewable, and innovative material that stands in that gap?  A paper that can be 3D cold formed in many ways similar to a plastic.  A paper that can be run on many of the machines that typically run plastic.  A paper that can be 3D formed with lower energy and without melting and cooling.  A paper that can be pre-printed and run on a wide web, continuous high-speed converting line.  A paper that can be partnered with bio-poly for advanced laminate systems.  That paper is here now — Fibreform.  Come learn about this exciting technology break-through, hear what we have done with this material, and then let’s have an engaging conversation on what we can do together with this novel innovation.

Oct 17th
3:00 pm - 3:30 pm ET

Networking Break

Oct 17th
3:30 pm - 3:45 pm ET

Sustainability Oriented Innovation — A Case Study From Monadnock Paper Mills

Frick Room

Speakers

Lisa Berghaus

Monadnock Paper Mills

Learn how one company has developed a renewable and recyclable fiber-based alternative to PVC without compromising performance, aesthetics, economics or environmental profile.

Oct 17th
3:30 pm - 5:00 pm ET

Biases in Disposal Behavior: The Psychology Driving Recycling Behavior

Conference Center A

Speakers

Caroline Cox

GreenBlue

Remi Trudel

Boston University

Consumer research has focused on understanding behavior leading to purchases. Very little research has focused on end of product life and consumers decision-making at disposal. In this session, I will talk about research that I have done identifying biases in disposal decisions and the implications for sustainable design and the development of marketing communications. I will also provide a decision making framework that can be used to understand consumer behavior and guide execution.

Oct 17th
3:30 pm - 5:00 pm ET

Brands Roundtable

Conference Center B

Speakers

Adam Gendell

Sustainable Packaging Coalition

In this working session held exclusively for brands and retailers, leading companies will get together to share opportunities, challenges, and their general experience in the process from setting to executing corporate sustainability goals. Brands and retailers only, please.
Oct 17th
3:45 pm - 5:00 pm ET

From Bin to Box — Paper Recovery Today

Frick Room

Speakers

Dylan de Thomas

The Recycling Partnership

Brian Hawkinson

American Forest & Paper Association

In this session, attendees will be given a data-rich session first looking at just how much paper and paper products are captured in the recycling cart … and left in the trash can. Then, a broad-based look at the recovered fiber landscape — what is being produced, what are the markets like and what will happen to all of it if China closes its doors. Lastly, we will look at recovered fiber and how it moves (and doesn’t) flow from through materials recovery facilities (MRFs). What are the challenging materials and how can they be smoothed out?

Oct 17th
5:30 pm - 7:15 pm ET

Joint SPC & APR Opening Reception

Urban Room
Oct 17th
7:30 pm - 3:30 pm ET

Dinner & Dialogues

Pittsburgh, PA
Enjoy fruitful conversations in small groups at local restaurants around downtown Pittsburgh. Space is limited and signup is required. Reserve your seat for free now.
Sarah Dearman, Coca Cola Collaborating for recycling – businesses, nonprofits and governments working together to exponentially improve recycling Peter Allen’s http://www.peterallens.com/
Chris Davidson, West Rock The social side of sustainable packaging: How do we move towards gender parity? Proper Brick Oven and Tap Room http://www.properpittsburgh.com/
Brad Rodgers, PepsiCo Partnering throughout the value chain to drive change in the industry Lidia’s Pittsburgh http://lidias-pittsburgh.com/
Kim Carswell, Target Bringing your sustainable pkg strategy to life back at the office Union Standard http://www.unionstandardpgh.com/
Walt Peterson, Nestle The packaging landscape in the e-commerce world The Commoner http://www.thecommonerpgh.com/
Charlotte Dreizen and Susan Thoman Imagine (or Reimagine) the Compostabilities Six Penn Kitchen http://www.sixpennkitchen.com/
Oct 18th
7:30 am - 8:30 am ET

Joint SPC & APR Breakfast

Urban Room
Oct 18th
8:30 am - 9:00 am ET

Opening Remarks

Grand Ballroom

Speakers

Nina Goodrich

Sustainable Packaging Coalition

Steve Alexander

Association of Plastic Recyclers

Oct 18th
9:00 am - 9:30 am ET

Keynote: The Power of Positive Partnerships

Grand Ballroom

Speakers

What does Performance with Purpose mean at PepsiCo? How can internal and external partnership-based positive business initiatives deliver sustainable long-term growth while leaving a positive imprint on society and the environment? Dr. Mehmood Khan will provide a unique perspective about enabling positive business change and advancing sustainability goals through partnership. He will share PepsiCo’s journey to transform its portfolio to offer healthier options while making the food system more sustainable and communities more prosperous.

Oct 18th
9:30 am - 10:30 am ET

Recyclability Goals: The Why, The How, and The What — A Panel Conversation

Grand Ballroom

Speakers

Nina Goodrich

Sustainable Packaging Coalition

Walter Peterson

Nestlé USA

Steve Alexander

Association of Plastic Recyclers

Rebecca Zimmer

Starbucks Coffee Company

Steve Sikra

Procter & Gamble

Major brands and retailers have announced as part of their goals, to have 100% recyclable packaging.

Why did they choose that goal?

How are they going to measure and achieve it?

What will be the impact across the supply chain?

Oct 18th
10:30 am - 11:00 am ET

Networking Break

Grand Ballroom
Oct 18th
11:00 am - 12:15 pm ET

Material Health: Keeping Consumers Safe While Building Brand Loyalty

Speakers

James Ewell

GreenBlue

Paul Schutes

Recycled Paperboard Alliance

Jeffrey Fitzpatrick-Stilwell

Senior Manager - North America Sustainability, McDonald's

Pamela Langhorn

Keller & Heckman LLP

Wayne Huttle

WestRock

Much like sustainability as a whole, material health provides incredible opportunities to innovate and build brand loyalty through transparency. Learn how the industry is leveraging learnings from past victories with problematic chemicals, what the most important health considerations are today for paper and plastics, and different brand strategies to make material health in packaging a priority.

Oct 18th
11:00 am - 12:15 pm ET

Paper Session – Sustainability Considerations for Luxury & Premium Paper-Based Packaging

Monongahela

Speakers

Tom Pollock

Sustainable Packaging Coalition

Laura Tufariello

Design & Source Productions

Steve Mahler

Design Manager, Sustainable Development Manager, Caraustar

Eric Abraham

YFY Jupiter

How the choice of paper or paperboard reflects the brand identity, conveys a sense of luxury and manages to do all that while staying true to company’s sustainability goals.

Oct 18th
11:00 am - 12:15 pm ET

Recovery + Plastics Session

Grand Ballroom

Speakers

Kelly Cramer

Sustainable Packaging Coalition

John Standish

Association of Post Consumer Plastic Recyclers

Sarah Dearman

The Recycling Partnership

Dan Muenzer

Tag & Label Manufacturers Institute

Moving from aspiration to impact: The power of collaboration leads us into the next era of design for recyclability.

Oct 18th
12:15 pm - 1:45 pm ET

Joint SPC & APR Lunch

Urban Room
Oct 18th
1:45 pm - 2:05 pm ET

Financing the Circular Economy: How Much Will it Take?

Grand Ballroom

Speakers

Ellen Martin

UC Berkeley

In 2017, Closed Loop Foundation led a first-ever research effort to uncover existing and necessary financial investments in recycling infrastructure and the development of the circular economy in North America. In this session, the Foundation will share findings and insights from a survey of private industry, municipalities and investors. We will also look at case studies that highlight the impact of investments on (1) material flows for PCR, (2) end-market development, and (3) financial returns.

Oct 18th
1:45 pm - 2:15 pm ET

Forests in Focus: Innovation in Sustainability Assessment

Conference Center A

Speakers

Tom Pollock

Sustainable Packaging Coalition

In order to meet rising expectations, companies are working harder than ever to understand and mitigate the potential risks associated with forest product supply chains. Many leaders in the sustainability space are going beyond that, and are looking for ways in which their supply chains are able to not only “do no harm,” but support and expand forest conservation and forest health. Brands, retailers and their suppliers use a variety of tools to address forest sustainability issues, including but not limited to forest certification, controlled wood risk assessments, and certified fiber sourcing. These tools have proven enormously successful. However, gaps remain, particularly in areas, such as the southeastern U.S., where individuals and families own 56% of the forested land, and where over 50% of wood fiber comes from such properties. For several reasons, engagement of this demographic in forest certification and similar sustainability programming remains relatively low. To bridge these gaps, we need tools that give a more comprehensive picture of the sustainability of forested landscapes and highlight the opportunities to create meaningful, measurable change on-the-ground. GreenBlue’s Forest Products Working Group (FPWG) and the American Forest Foundation have developed a tool – Forests In Focus – to answer these questions: how do we reach and engage family woodland owners, the majority of whom are not certified, to ensure they are connected to the resources and professionals needed to manage their forests sustainably? How can we know that on-the-ground forest management rolls up to sustainability at the landscape level? And, finally, how do we utilize the power of forest supply chains to work with forest landowners to create positive, measurable change on issues of conservation importance?

Oct 18th
1:45 pm - 3:30 pm ET

Empowering Patrons With Compostable Packaging at Closed Venues

Frick Room

Speakers

Paul Kearns

Milliken & Company

Susan Thoman

Compost Manufacturing Alliance

Charlotte Dreizen

Sustainable Packaging Coalition

Carla Castagnero

AgRecycle, Inc.

Daryn Ogilvie

Chipotle Mexican Grill

Kevin Carney

Vice President of National Account Sales

Judd Michael

Penn State University

Foodservice operators in closed systems like concert venues and sports arenas have the unique ability to curate the products and packaging that are distributed to provide compostable feedstock to composters. Not only can venues empower patrons to engage in sustainability through food waste diversion via compostable packaging, but the process of collaboration between venue and compost manufacturer acts as an incubator and model for other food waste generators across the value chain. But how to jump logistic hurdles and get tens of thousands of attendees to comply? Learn from the experts that are pushing boundaries in venue operations, and their partners in compostable packaging and compost manufacturing.

Oct 18th
2:05 pm - 2:55 pm ET

How Investors are Using The Closed Loop Fund to Further Corporate Goals. Case Study: Keurig Green Mountain

Grand Ballroom

Speakers

Bridget Croke

Closed Loop Partners

Monique Oxender

Keurig Green Mountain

CLF and Keurig will speak to how a collective investment to solve a recycling system issue can help companies achieve their corporate goals and show a meaningful business impact.  CLF will also give examples of how other companies are leveraging the fund for business success.

Oct 18th
2:15 pm - 2:35 pm ET

RPTA Repulpability/Recyclability Guidance: Learnings From a Year-Long Journey

Conference Center A

Speakers

Paul Schutes

Recycled Paperboard Alliance

Paul Schutes will discuss the year-long journey of developing a recyclability guidance document. The process began with a goal of having additional data to support the How2Recycle program. The discussion will include results of testing completed as validation of the process and details of the guidance requirements. Differences between the existing Fiber Box Association repulpability test and the new RPTA guidance will be highlighted as well as general observations and learnings from the development process.

Oct 18th
2:25 pm - 2:40 pm ET

Plastic-to-Fuel: An Energy Recovery Strategy that Unlocks the Effective Recycling of Plastics

Grand Ballroom

Speakers

Michael Dungan

RES Polyflow LLC

RES Polyflow’s proprietary plastic-to-fuel (PTF) technology uses pyrolysis to convert non-recycled plastics into ultra-low sulfur diesel (ULSD), heavy naptha and wax in an energy efficient and profitable manner. In this Flash Talk, Michael Dungan will present the environmental, social and economic case for energy recovery via plastic-to-fuel as a complement to traditional recycling methods.  Mr. Dungan will also update attendees on the company’s commercialization strategy for North America and beyond with a focus on the regional facility that is currently under construction in NE Indiana.

Oct 18th
2:35 pm - 3:20 pm ET

Collaboration in Conservation Initiatives

Conference Center A

Speakers

Laura Thompson

Sustainable Packaging Coalition

Paul Trianosky

Sustainable Forestry Initiative

In 2015, the Sustainable Forestry Initiative (SFI) kicked off a project to quantify the conservation related attributes of SFI’s forest certification work, and the connection between sustainable supply chains and important conservation outcomes. By clarifying these conservation attributes, SFI will help make the link between well-managed forests and the public benefits that affect each of us every day. Learn more about these efforts, and how GreenBlue is engaged through a SFI conservation grant to connect these conservation impacts to the marketplace.

With the grant, GreenBlue and its project partner, Sappi North America, will design and execute a communications campaign to educate brands about the benefits of responsible forest management; and enable brands to better communicate to customers how these benefits support their sustainability goals.

Oct 18th
2:40 pm - 2:55 pm ET

Transforming Plastics Waste into Speciality Chemicals – The GreenMantra Story

Grand Ballroom

Speakers

Ryan L’Abbe

GreenMantra Technologies

Following many years of R&D, GreenMantra Technologies has been recognized as a “Global CleanTech 100” company by successfully commercializing its process to transform waste plastics into high-value specialty chemicals such as waxes and additives used in roofing, hot melt adhesive and polymer compounding applications. In this “flash talk”, Ryan L’Abbe, GreenMantra’s Vice President of Operations will review the company’s technology & commercial production platform, commercial success and new unique products made with the company’s proprietary catalytic depolymerisation process.

Oct 18th
2:55 pm - 3:10 pm ET

The Hefty Energy Bag: The Potential For, and Merits of, Recovering Non-Recyclable Plastics

Grand Ballroom

Speakers

Dale Gubbels

Firstart Fiber Corporation

Dale Gubbels, president and CEO of Firstar Fiber, Inc., will be speak about the innovative Hefty Energy Bag Program, which the Omaha recycling company launched in September 2016. The program was developed by Dow Chemical to recover currently unrecyclable plastics as a source of energy. Dow initially provided 6,500 households with a roll of 20 orange bags along with instructions to use the bags to capture everything from candy wrappers, potato chip bags, straws and much more. Gubbels will explain what motivated his company to be the first in the nation to permanently add the program to its material recovery facility (MRF) and how it has become an integral component of the curbside recycling services offered throughout the Omaha metropolitan area. He will also explain why he believes the Hefty Energy Bag will be adopted by other MRFs and communities for its potential to reduce contamination and excite residents to more fully embrace the recycling habit.

Oct 18th
3:10 pm - 3:30 pm ET

An Update on ASTRX

Grand Ballroom

Speakers

Dylan de Thomas

The Recycling Partnership

This session will provide an update for SPC members on collaboration efforts between SPC and The Recycling Partnership on ASTRX, a project to strengthen the U.S. recycling system. We will share the latest details on the progress of our research efforts on end markets as well as our MRF-shed mapping, which identifies all of the local governments sending materials to a single MRF.

Oct 18th
3:50 pm - 4:05 pm ET

Technology Advancements – MAXQ – Uniquely the Same

Grand Ballroom

Speakers

Digital packaging system designed to engage with consumers, protect the brand and allow track & trace of the product from packaging production to retail

Oct 18th
4:05 pm - 4:20 pm ET

Technology Advancements – Sustainable Packaging for a Post-Foam Era

Grand Ballroom

Speakers

Our population is growing. Business models are changing fast. Major retailers are putting pressure for more sustainable packaging which requires the development of new materials or smarter uses. eCommerce has totally different needs in terms of protection. Hear the story of some innovators working to build a world designed with sustainable packaging at the core.

Oct 18th
4:20 pm - 4:50 pm ET

Project Gigaton: Walmart Initiative to Reduce Emissions in Company’s Supply Chain

Grand Ballroom

Speakers

Overview on Project Gigaton, an initiative that seeks to eliminate one gigaton of emissions – the equivalent to taking more than 211 million passenger vehicles off of U.S. roads and highways for a year – by 2030.

Oct 18th
4:50 pm - 5:00 pm ET

Closing Remarks – Oct 2017

Grand Ballroom

Speakers

Nina Goodrich

Sustainable Packaging Coalition

Oct 18th
5:30 pm - 7:15 pm ET

Taste of Pittsburgh Reception

Grand Ballroom
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