Scott Young

BVA Group

Scott Young is a Senior Vice President of the BVA Group.  He assumed this role after 20 years leading PRS IN VIVO, a Top-25 global shopper insights agency serving clients such as Unilever, Colgate and Pfizer, among many others.  Scott is the author of two books – Winning at Retail and Starting with the Shopper – and he frequently speaks at Insights, Marketing and Design industry events and guest lectures at MBA programs.  Scott is passionate about finding “win-win-win” opportunities (that benefit companies, consumers and society) – and in applying behavioral science to help individuals and organizations make better decisions and adopt healthier, more sustainable habits.