Mike Mueller

WestRock

Mike Mueller has spent his career (and much of his personal time as a father of 3 year-old twins) focused on understanding what makes people tick.  He started his career concentrating on employee behavior as an Industrial/Organizational Psychologist at a large Fortune 500 company.  Mike has since pivoted, now directing his passion for understanding motivation at consumers.  He currently leads Strategic Marketing for WestRock’s global paperboard business where he helps customers grow their business by bringing new packaging substrates to market that align with consumer insights and sustainability trends.  To learn about the latest insights in packaging, please visit www.westrock.com/packagingmatters.