Michael Barry

Quotient Design Research and Stanford University


A founder of Quotient, Michael has over two decades of experience providing critical strategy and creative input at the early stages of the innovation process.

Michael is an accomplished engineer and product designer with dozens of patents under his belt. Michael now teaches design thinking at his alma mater, Stanford, and is often regarded as a coach by those around him.

His clients include Sony, IBM, Kimberly-Clark, HP, Merck, Intel, Shure, Johnson Diversey, Sony Ericsson, Nestlé, Wells Fargo Bank, Wrigley, Deloitte, Chrysler, Panasonic and Unilever.

He has worked in China for the past 15 years conducting consumer research for intimate care, consumer package goods, and high technology companies.

He is an Adjunct Professor in the Mechanical Engineering Department at Stanford University, and teaches Needfinding and Cross Cultural Design in China in the Hasso Plattner Institute of Design at Stanford (the d.School).